sic NBA games will be offered to nearly 700 million consumers acr
oss Alibaba’s platforms, including leading B2C marketplace Tmall, social commerce des
tination Taobao, video-streaming platform Youku and browser and content platform UC.
The original programming will cover a wide range of popular basketball and cultural topics, including game predi
ctions, fashion, sneakers, and memorabilia. The content will be available throughout the regular season, NBA
All-Star, the NBA Playoffs and The Finals, bringing the latest NBA trends and news through various interactive fo
rmats, such as short videos and livestreaming by celebrities and influencers.
The NBA and Alibaba will also provide business partners with r
obust marketing solutions to promote their products and brands across Alibaba’s platforms.