With steady income growth of young Chinese, more peopl

le are paying attention to the quality of products, and they are willing to spend money on prod

ucts that can help improve appearances,” said Neil Wang, president of consultancy Frost& Sullivan in China.

“Fueled by the promotions featuring film stars and internet celebrities online, young consu

mers are increasingly seeking ways to appear more beautiful. Losing hair is something they can’t stand. Exp

enditure toward better looks reflects the ongoing consumption upgrade trend in China,” he said.

Besides, on social media platforms such as Weibo and Little Red Book, a Chinese online platform

to share lifestyle tips, a large number of internet celebrities and makeup bloggers recommend or discuss pro

ducts (like hair line powder and post-natal hair recovery oil) they think are good or useful.

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