Stress-busters in demand as life gets hecticia platforms

Sales of anti-hair loss products, sleeping pills and aids show market revival

Chinese born in the 1990s, long troubled by hectic lifestyles marked by working till late, heavy

workload and career-related pressures, have a new problem to deal with: hair loss.

But certain manufacturers are sensing a big business opportunity

as products that promise to cure or prevent hair loss are seeing something of a revival.

Last year, among consumers who bought hair care and hair growth products on e-commerce platforms of Alib

aba Group Holding Ltd, 36 percent were born after 1990, and more than 38 percent were born between 1980 and 1990.

Middle-aged and senior consumers showed lower-than-expected demand for hair c

are products, according to a report by AliHealth, the health and medicine unit of Alibaba Group.

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