Category: 爱上海

Very few other companies or corporate leaders—perhaps none

Very few other companies or corporate leaders—perhaps none—could have gotten away with the brilliant audacity of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama. Jobs was able to encourage people to   define themselves as anticorporate, creative, innovative rebels simply by the computer they used. “Steve created the only lifestyle brand in…

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